Aimee led the planning and execution of 15 Customer Drive Experience days held at race tracks across Australia for a European luxury automotive brand. She designed the look and feel of the event including the pit lane garage fit out as well as managing the pre-production and logistics. Each event was meticulously planned down to the last detail which resulted in happy guests and event happier clients.
Aimee also planned a press launch day at a private venue which resulted in huge amounts of coverage. I’m always impressed by Aimee’s eye for the big picture whilst ensuring all of the small details are taken care of and I’d have no hesitation in recommending her services.
— Keith Wannop, Director, The Formula Company
New Breed won a three-way pitch for our experiential business, to launch HAVAL Motors throughout Australia. Their pitch response stood head and shoulders above the others and we were literally blown away when they presented their creative concept and strategy.
Working with tight turnaround times, Aimee and the team pulled out all the stops to ensure a swift and seamless delivery of The HAVAL Experience which is proving a huge success with customers and dealerships alike.
Can’t recommend New Breed highly enough; a breath of fresh air in the experiential landscape and definitely one to watch.
— Tim Smith, Chief Marketing Officer, HAVAL Motors Australia
I can highly recommend New Breed to anyone looking for unique and innovative ways to get their brand noticed. New Breed Agency secured invaluable media coverage across major publications during the launch of my business, Caring Canary.
New Breed successfully extended the reach of my business by partnering with like-minded brands and tastemakers to leverage my brand. Their creativity and attention to detail took PR opportunities to new heights, as they created impressive experiential campaigns that made a lasting impact on my customers.
— Georgia Harley, Director, Caring Canary, caringcanary.com.au