Samsung x Netball Australia | New Breed Experience
Bring to life Samsung's sponsorship of Netball Australia through a series of activations from grass roots to international games using the power of VR.
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Samsung x Netball Australia

Experiential VR Activation

Samsung x Netball Australia

Training with the Australian Diamonds through the power of VR

 

Challenge

Bring to life Samsung’s sponsorship of Netball Australia through a series of activations from grass roots to international games using the power of VR.

Campaign Objectives

Launch new VR content ‘Train Like A Diamond’.

Showcase products and features.

Drive footfall to the online store.

Target Audiences

All attendee’s (netball players, families, friends, coaches, referees).

Solution

Roadshow tour of the Samsung Future Diamond Studio hitting grassroots carnivals, interstate championship matches plus international games.

A area where fans could immerse themselves in a Diamonds training session using the Gear VR, watch campaign videos, discover new Samsung products and meet their favourite Diamonds Players.

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