Samsung Rethink Role Models | New Breed Experience
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Samsung Rethink Role Models

Samsung Rethink Role Models

Challenging Australians to re-think their role models

 

Challenge

Our experiential agency in Sydney was challenged to create an event at Qudos Arena, Sydney to launch the Samsung Rethink Role Models campaign.

Objectives

Provide the opportunity for key stakeholders and Samsung Brand Ambassadors and families to celebrate the launch of Samsung’s sponsorship of Netball Australia and showcase campaign videos before the game.

Target Audience

Invited guests included the Minister for Sport, Diamonds players, campaign stakeholders, talent from campaign videos and families.

Solution

Pre-match event to launch the Rethink Role Models campaign and players short videos.

Took over a triple suite; VIP speakers including Australian Diamond and RRM Brand Ambassador Caitlin Basset.

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