02 Apr Samsung Rethink Role Models
Challenging Australians to re-think their role models
Our experiential agency in Sydney was challenged to create an event at Qudos Arena, Sydney to launch the Samsung Rethink Role Models campaign.
Provide the opportunity for key stakeholders and Samsung Brand Ambassadors and families to celebrate the launch of Samsung’s sponsorship of Netball Australia and showcase campaign videos before the game.
Invited guests included the Minister for Sport, Diamonds players, campaign stakeholders, talent from campaign videos and families.
Pre-match event to launch the Rethink Role Models campaign and players short videos.
Took over a triple suite; VIP speakers including Australian Diamond and RRM Brand Ambassador Caitlin Basset.