Caring Canary | New Breed Experience
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Caring Canary


Caring Canary

Locally sourced gift packages with a heart



Launch this new philanthropic, care package business to the Australian market, generating press and awareness.

Campaign Objectives

Position Caring Canary as THE go-to place for gifts that show you care.

Increase visits to the Caring Canary website; driving sales of the selection of care packages.

Position Caring Canary and it’s spokespeople as thought leaders on gift-giving and happiness.

Target Audiences

20 – 40 year old professional females.


Media outreach, building relationships with key media.

Press releases on new package launches, founders motivation for starting the business and relevant content around gift-giving and happiness.

Events (explored Christmas in July and PA events; activated a sponsorship activation).

Establish strategic partnerships.


Secured an ongoing strategic partnerships with various businesses including Paperbark Camp.

Multiple press features with Daily Telegraph, Interiors Addict, Mamamia,

Targeted event activations.

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