01 Apr Caring Canary
Locally sourced gift packages with a heart
Launch this new philanthropic, care package business to the Australian market, generating press and awareness.
Position Caring Canary as THE go-to place for gifts that show you care.
Increase visits to the Caring Canary website; driving sales of the selection of care packages.
Position Caring Canary and it’s spokespeople as thought leaders on gift-giving and happiness.
20 – 40 year old professional females.
Media outreach, building relationships with key media.
Press releases on new package launches, founders motivation for starting the business and relevant content around gift-giving and happiness.
Events (explored Christmas in July and PA events; activated a sponsorship activation).
Establish strategic partnerships.
Secured an ongoing strategic partnerships with various businesses including Paperbark Camp.
Multiple press features with Daily Telegraph, Interiors Addict, Mamamia,
Targeted event activations.