02 Apr Airbnb x Sydney Swans
Sydney Cricket Ground get’s an Airbnb makeover
Working with our friends at Our Friends Electric, New Breed were briefed to transform a suite at the Sydney Cricket Ground into a Swans themed apartment to host guests overnight for the first time ever, the night before the Swans v GWS Giants game.
The Campaign Objective
Create key spaces in the apartment including a dining area, living area, parents sleeping area and kids space in the Swans colour pallete.
The Target Audiences
Swans fans, predominantly families.
New Breed designed and styled the space within a 3 day turnaround from brief to implementation.
Multiple press features, live cross on Sunrise, successful competition prize fulfilment, VIP hosting during match.