Experiential Marketing Sydney | Experiential Marketing Brisbane | New Breed
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A new breed of creative communications

Through Design Thinking and taking an empathetic view of the customer experience, we solve business challenges to create more relevant marketing campaigns. Since consumers want more than ever to interact with companies on their own terms, interactions cannot be driven by companies goals alone. They must be designed to fit consumers’ ever-expanding and ever-changing needs.


During the diagnostic phase of a project, our event marketing team immerse themselves into the brand/product, understand the wider marketing strategy and objectives in order to identify the experiential marketing challenges. This results in a two-part outcome of diagnostic discoveries and a plan to move forward. Strategy formulation involves intelligence and insights gathering and investigating potential strategies based on diagnostic discoveries.


Meticulous planning and event production are critical to experiential marketing projects. Turning ideas into tangible experiences requires a specialised skill set combining engineering and artistry. From sleek product launches and bizarre PR stunts to savvy brand awareness campaigns, New Breed has created a myriad of events over the past 15 years.


We explore original, creative solutions and present clients with ground-breaking experiential marketing ideas. Our ideas converge culture, brands, insights, trends, technology and consumer insights and seamlessly integrate brand messaging with consumer aspirations.


We provide our clients with specialist event marketing knowledge and expertise, gained over the past 15 years along with a suite of experiential marketing services ranging from campaign strategy to production and implementation.

Our background in experiential marketing in Sydney and Brisbane has seen us produce everything from music arenas at international music festivals, helicopter PR stunts for Coca Cola and launch events for Nobu Resorts to sponsorship activations for Samsung, press track days for Jaguar Land Rover and everything in-between.


Our Mission

Our mission is to create unique, stand-out campaigns for our clients with a live experience at the heart. We create strategies which converge culture, brands, ideas, trends, social media, technology and consumer insights.

New Breed is an amalgamation of minds working collaboratively for the common goal of producing creative, high-end, immersive experiences.

If you’re looking for an experiential marketing agency in Sydney, Brisbane and across Australia, contact us today.