Meticulous planning and event production are critical to experiential marketing projects. Turning ideas into tangible experiences requires a specialised skill set combining engineering and artistry. From sleek product launches and bizarre PR stunts to savvy brand awareness campaigns, New Breed has created a myriad of events over the past 15 years.
We explore original, creative solutions and present clients with ground-breaking experiential marketing ideas. Our ideas converge culture, brands, insights, trends, technology and consumer insights and seamlessly integrate brand messaging with consumer aspirations.
During the diagnostic phase of a project, our event marketing team immerse themselves into the brand/product, understand the wider marketing strategy and objectives in order to identify the experiential marketing challenges. This results in a two-part outcome of diagnostic discoveries and a plan to move forward. Strategy formulation involves intelligence and insights gathering and investigating potential strategies based on diagnostic discoveries.
Our background in experiential marketing in Sydney and Brisbane has seen us produce everything from music arenas at international music festivals, helicopter PR stunts for Coca Cola and launch events for Nobu Resorts to sponsorship activations for Samsung, press track days for Jaguar Land Rover and everything in-between.
Our mission is to create unique, stand-out campaigns for our clients with a live experience at the heart. We create strategies which converge culture, brands, ideas, trends, social media, technology and consumer insights.
New Breed is an amalgamation of minds working collaboratively for the common goal of producing creative, high-end, immersive experiences.